On July 9th the Israel’s Ministry of Foreign Affairs officially launched its first Persian language website called “Hamdami”. The site not only provides regularly updated news about Israel for Persian language readers around the world, but gives Iranians living in Iran unique information about their own government that they normally would not be able to attain through the government controlled media outlets in Iran. Hamdami, which is Persian for “camaraderie”, is the latest effort by Israel’s government to outreach to average Iran’s in hopes of winning their hearts and mind in a time when their leadership has repeatedly called for “Israel to be wiped off the map”. Nearly three quarters of Iran’s population is under the age of 30 and this Persian language site seems to be geared toward opening the eyes of this key group.

To visit the site go to: http://hamdami.com